Articles on Branding and Corporate Identity 
In marketing terms, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo design, and other visual elements such as images or symbols. It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimate consumers.
It is the proprietary visual, emotional, rational, and cultural image associated with a company or a product. The purpose of having people remember the brand name and have positive associations with that brand is to make their product selection easier and enhance the value and satisfaction they get from the product.
Branding is the traditional advertising method used to create an acquired response from a target audience based on cumulative impressions and positive reinforcement. These ads are not purchased for the sole purpose generating a click or visitor. They are geared towards increased product or company name awareness and lifelong customers.
A corporate identity is the physical manifestation of the brand. In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.
A corporate identity ensures that an organisation is instantly recognised from its vehicles, offices, letters and literature, staff uniforms or advertising. The creation of a corporate identity involves selecting uniform colours, logo, typefaces and straplines and applying these in a consistent manner in every medium.
'Branding and Corporate Identity' has no further sub-categories.
The Patent Process Is A Waiting Game
by: Reid Hampon | Published on: 3/4/06
To quote Margaret Thatcher, "I am extraordinarily patient, provided I get my own way in the end." The patent process is a waiting game that takes a long time before it is finalized. The application process alone can take almost three years.
Keys to Branding Your Growing Business
by: Jay Lipe | Published on: 5/26/06
During the 19th and early 20th centuries, a rancher would mark his cattle with a brand. This brand, depicting an image unique to his ranch, distinguished his cattle from another's in the event of a broken fence. Branding, in today's modern marketing world, operates much the same way. It seeks to distinguish a product or service from the competition and create a lasting impression in a prospect's mind.
Definition of a Good Logo Design
by: Ray Smith | Published on: 5/27/06
Everyone wants his company logo to be the best but how good is good? How do we define a good business logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.
Importance of Having a Professional Logo Design
by: Ray Smith | Published on: 5/27/06
There are a lot of things that contribute towards the success of a business. Having a good quality product doesn't necessarily assure the success of a business. To build a long term impression on your customers, it is vital that you have a proper marketing strategy and something unique about your company. Here comes in the importance for having a custom logo design.
Logo and marketing materials essential for business growth
by: All Business | Published on: 7/20/06
Experts urge small-business owners to "brand" their businesses with a business logo design and a set of consistent marketing materials. But they rarely explain the reasons behind this advice. Here are some of the benefits of having a professionally designed logo and identity system.
Tips For Logo Design Success
by: Ray Smith | Published on: 2/5/07
Logo designs are typically a visual representation of a graphic or text or a combination of both that provides a unique identity to a company and its products. Logos help to create a visual recognizable identity for a company that effectively contributes to the company's branding.
What Is Web Branding Anyway?
by: Scott Lindsay | Published on: 2/18/07
The whole idea behind web branding will find several differing viewpoints. For some experts the basis of web branding is a means of identifying your site by providing an image association. This is typically accomplished through a logo that is used liberally on your site as well as through all forms of advertising.
10 Things to Include on your Business Cards
by: Katie Marcus | Published on: 7/9/08
Your business card should stand out from the rest. It should work as a mini advertisement for your business. Still, there are some basic elements that every business card should include.