Articles on Search Engine Optimization

The act of optimizing a web page and/or web site to perform well in the search engines. There is a growing niche of consultants and firms who specialize in this. Search engine optimization (SEO) The process of updating HTML code and choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keywords are queried on search engines. The term is used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the web site's copy and page layout, the HTML meta-tags and the submission process.

'Search Engine Optimization' has no further sub-categories.

Three Steps to Improved Search Engine Ranking

by: Point Articles Admin | Published on: 2/17/06

SEO is the process of configuring an organization's Web site in such a way that when a person goes to Google (or other search engine) and searches for keywords related to the organization, the search engine lists the organization's Web site within its search results in the highest possible position.

Use of Search Engine Optimization

by: Desmond Mantor | Published on: 3/6/06

For a website owner the only way to get potential customers is to have them visit your site and there are only three ways a customer can reach your site. By typing the web address, a link of another website and through search engines.

Search Engine Optimization Basics

by: Amit Kothiyal | Published on: 3/7/06

SEO stands for Search Engine Optimization. Search Engine Optimization is an ongoing process of getting high placement in search engines at search phrases, relevant to the web content.

Google Sitemaps: The New Features

by: Philip Nicosia | Published on: 3/9/06

The Google Sitemap program has brought a high level of assistance to web developers, web designers and business owners who want to optimize how their websites web pages are seen by the Google search engine.

Search Engine Optimization: Snake Oil or Science?

by: Michael McGrath | Published on: 3/9/06

I recently met with a client to review design proofs for a new web site and to begin discussion on home page content and web copy requirements. The subject of search engine optimization came up, and as I was generally discussing basic notions of keyword inventory research, meta tags, page titles, headings, word count, keyword frequency and prominence - the usual SEO stuff - I was interrupted by another fellow at the meeting who dismissed the importance of SEO work and suggested it was inexact and unimportant.

As Search Engines Grow Smarter, Will You?

by: Joseph Pratt | Published on: 4/6/06

As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, king. It cuts across the grain of some notions we've held in the industry for some time, that there are shortcuts aplenty in the hunt for better search rankings.

Optimizing for Rankings - Things to Do and Avoid

by: Halstatt Pires | Published on: 4/11/06

Search engine optimization is a much-debated topic and there are a lot of different views on it on the net. Let's cut through the muck and discuss things you should and shouldn't pursue to get high rankings.

The Advance Of Algorithms - New Keyword Optimization Rules

by: Matt Jackson | Published on: 4/25/06

Maintaining and marketing a website can be a difficult task especially for those who are inexperienced or who have very little experience. SEO rules are constantly changing and even then, many SEO professionals disagree on the actual specifics required to optimize a website.

Tips for Making Your Pages Search Engine Friendly

by: Akash Kumar | Published on: 5/11/06

As with many other things which are unseen, there is a lot of unnecessary mystery surrounding the use of meta-tags on web pages. The meta tags are information packets in the head portion of a web page. Though there are several possible meta tags that may be included in the head of a web page, the ones which are most important for search engine optimization are the Title Tag, the Description tag and the Keywords tag.

The SEO Benefits Of Interlinking All Your Web Pages

by: James Woolley | Published on: 5/30/06

Many webmasters spend a lot of time optimizing their home page only. They do this by optimizing onpage factors like H1 tags, title, keyword density, alt tags, etc, and offpage factors like the number and quality of inward links from other sites. That's fine and is something you should definitely do, but you should also take some time to optimize all of your inner web pages as well.

One Link is Better than Ten

by: David Touri | Published on: 6/5/06

That can't be right! Shouldn't ten links be better than one? It is usually the case where more is better. However, when it comes to gaining links, having more links isn't necessarily better than having a few good links. In fact, having too many irrelevant links could possibly harm your website's visibility within the search engines.

How To Ensure The Search Engines Find Your Website

by: Craig Broadbent | Published on: 6/6/06

One of the most fundamental aspects of search engine optimisation (SEO) is ensuring that the pages within your website are as accessible as possible to the search engines. It's not only the homepage of a website that can be indexed, but also the internal pages within a site's structure.

Design vs SEO - Can My Site Look Good And Rank Well

by: John Krycek | Published on: 6/11/06

Do you have to sacrifice all of the creative and artistic elements of your web site to rank in the search engines? In this article I'll show you a real case scenario and the design and SEO approach used.

Jaggers Aftermath

by: Jason O Connor | Published on: 11/1/06

Starting this past 2005 fall Google launched a major update to their search algorithm which shook up the search engine optimization (SEO) community and millions of website rankings. The update has been named Jagger and is apparently finished.

Gain good page ranking on major search engines

by: Pat Quinn | Published on: 11/9/06

What is the secret for gaining a high page ranking in the major search engines? In essence, it's nothing more complicated than doing what the search engines want you to do. In other words, it's making things easy for the robots when they come crawling around your site.

Truth About Google Supplemental Results

by: Mikhail Tuknov | Published on: 11/13/06

So you have a slick, eye-catching web site with lots of fancy graphics and flash animation, congratulations! You excitedly type in your site's url in Google's search engine... and your site shows up in Google's supplemental results.

Pointers for a good search engine listing

by: Pat Quinn | Published on: 11/14/06

I received such a great response to my piece on search engine optimization on this site recently, that I thought it might be a good idea to take things a stage further - and a bit deeper.

Search Engine Optimzation - Its all in the writing

by: Pat Quinn | Published on: 11/21/06

I now propose to go right out on a limb and say that design has very little to do with search engine optimization. This is a sweeping generalisation, I admit, and one to which my designer friends will take instant umbrage. But it is true to all intents and purposes.

Web Development with SEO in Mind

by: Adam McFarland | Published on: 11/24/06

When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then submit it to the search engines and the traffic will magically pour in.

Some random thoughts on Search Engine Optimization

by: Pat Quinn | Published on: 12/5/06

I have received an enormous amount of response to my recent articles in this esteemed Newsletter. And, of course, I am delighted. However, I am also somewhat embarrassed that so many people address me as some kind of expert on all things SEO.

SEO Basics - Good Link and Bad Link

by: WebWise Words | Published on: 12/19/06

Your link profile is potentially the most powerful aspect of your SEO efforts, especially in the eyes of Google. Quality counts over quantity, but it is important to get a good list of well-balanced links pointing to your site. Diversification really is the key. Try not to concentrate all of your efforts on gaining links from one source, and similarly try not to gain them using a single method.

Latent Semantic Indexing (LSI) and SEO

by: Matt Jackson | Published on: 12/26/06

Indexing has always been considered a highly targeted science. Enter a search query into Google search and the pages that are displayed are generally optimized towards that exact word or term. However, in their continual battle to server the most relevant but most natural pages with genuinely useful information Google has injected latent semantic indexing (LSI) into its algorithms.

Introduction to Information Retrieval - Search Engines

by: Michael Hawthornthwaite | Published on: 1/30/07

This article aims to provide readers with an overview of the very basics of information retrieval. Understanding these principles can help you to optimise your website content for the search engines and also help you to analyse search engine algorithm changes. However, the details in this article are not intended to describe how modern search engines work, as they use many additional factors, including link analysis.

Top 10 SEO Mistakes and How to Correct Them

by: Anthony Yap | Published on: 2/23/07

Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. (Wikipedia). This definition of SEO sounds simple, but beware! Search engine optimization is a minefield, even for professionals, and although necessary to a business, should not be undertaken lightly. Below, is a brief look at the top 10 mistakes and how to correct them.

The Lucky Thirteen - The Critical SEO Checklist

by: Mike Tekula | Published on: 6/19/07

When it comes to SEO not all of us have the time to be experts. At some point the real 'gurus' of SEO and other topics are the people with a whole lot of time on their hands. This list, put together with the everyday webmaster in mind, drives home some absolutely crucial points that you should keep in mind when optimizing your pages for valuable search rankings.

Not all SEO Ideas are True

by: Monica Lorica | Published on: 10/28/07

The success of any search engine optimization depends on the knowledge and skill of the optimizer. How well do you know search engine optimization? How can you be so sure that all you know about SEO matters? Here are the top 25 SEO myths that you have to be aware of.

How do Search Engines Work?

by: iweb sales | Published on: 5/28/08

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines. Usually, the earlier a site is presented in the search results, or the higher it 'ranks,' the more searchers will visit that site.