Articles on Search Engine Marketing 
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Monitoring Search Engine Positions
by: Point Articles Admin | Published on: 2/18/06
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally.
ROI Measurement: The New Imperative for Search
by: Steve Latham | Published on: 2/18/06
Everyone knows that search engine advertising can be a powerful channel for growing your business. While Search Engine Marketing has been a boon for many companies, its increasing popularity is adversely affecting companies that spend heavily on search ads. What is alarming is that most companies do not yet know this.
Add Content To Increase Website Traffic
by: Donald Nelson | Published on: 3/16/06
All webmasters want lots of it and need lots of it to get a lot of traffic to their websites. In order to boost traffic, many webmasters try to work on their meta tags or even resort to tricks in an effort to get more visitors to their site.
Increase Web Site Traffic With An Article
by: Marcus Christopher | Published on: 4/11/06
Increasing web-site traffic is a time consuming JOB, unless you think smart and use an article directory or multiple article directories.
5 Secrets to Effective Pay-Per-Click Advertising
by: Daegan Smith | Published on: 4/13/06
With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out?
The Importance of Directories and Text Links
by: Leif Wheeler | Published on: 4/18/06
The proper use of search engines is an extremely critical aspect of online marketing. The search engines are the initial way that prospective customers can locate your site. That's the reason link popularity is so necessary. If your customers can't find you, you'll never see any sales.
Finding Targeted Website Traffic Using Keyword Combinations
by: Rocky Tapscott | Published on: 5/27/06
Most people leave a fortune on the table when they build a new website because they make the mistake of only targeting the most generic, hard to rank well for keywords and then wonder why they don't have any traffic.
Secrets for a Successful Directory Submission
by: Mike Paolieri | Published on: 5/31/06
Submitting your site to web directories is a great way to get backlinks. However free directories are often very selective due to the large number of low quality submissions they receive. Here are some quick tips to make your submission stand out among the others and increase your site's chances to be listed.
How to Select Keywords - An In-Depth Guide
by: Mike Bradbury | Published on: 12/7/06
When beginning a Search Engine Optimization campaign, there are a few basic steps that every SEO knows to take before they begin. The first is always to build a keyword list of which there are varying methods of doing so. The right methods will aid you in creating and supporting a site-wide SEO strategy.
How SEO research leads you to more effective sales copy
by: David Rosam | Published on: 2/6/07
While just about everyone agrees that informed key phrase selection is at the core of effective SEO (search engine optimization), many are surprised to find out that the self-same information also guides them to writing more effective sales copy. How does researching key phrases help the quality of your sales copy?
Its not enough to be No 1 on Google
by: Ralph Ramah | Published on: 3/22/07
Anybody who has had his web site on page 1 on Google for a competitive keyword like web design has reasons to celebrate. The key word web design is indeed one of the most competitive key words online with Google displaying nearly 1 billion web pages.
Search engine marketing - getting the balance right
by: Emma Baker | Published on: 5/4/07
Over the last two years there has been an increasing reliance on paid search as the sole route for driving visitors in from Google, with paid search hitting a minority share of the search market the corporate world has now started to understand that there needs to be a balance between paid search and natural search. Shaun Parker gives a brief insight into why the balance between natural and paid search must be right.
PPC Management: Structure and its Process
by: seo india | Published on: 6/17/08
PPC advertising is fast coming up of age. It is one of the most sought after online promotional campaign. PPC management is the process of managing your every bid for successful generation of profitable leads.
SEO Certification - A worthless exercise or a sound investment?
by: sanjeev pandey | Published on: 7/1/08
Until and unless Search engine marketing industry decides on a set of standards which is endorsed by search engines, these certifications will only have cosmetic value.