Articles on Marketing and Advertising 
The term 'marketing' means to make a communication about a product or service a purpose of which is to encourage recipients of the communication to purchase or use the product or service. It essentially is is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers. It also relates to organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.
There are a variety of definitions, with subtle but important distinctions. While the general public frequently views advertising as encompassing all forms of promotional communication, most advertising practitioners limit it to paid communications conveyed by a mass medium. The latter definition distinguishes advertising from other forms of marketing communication, such as Sales Promotion, Public Relations, and Direct Marketing.
Subcategories:
- Articles on Branding and Corporate Identity
- Articles on Internet Marketing (General)
- Articles on Search Engine Marketing
- Articles on Search Engine Optimization
- Articles on Affiliate Marketing
- Articles on MLM
- Articles on Advertising
- Articles on eZine Marketing
- Articles on Email Marketing
- Articles on Viral Marketing
Three Ways to Start a Conversation and Finish with a Sale
by: Michael Neray | Published on: 5/8/06
Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself. They may make you sound clever, but your elevator pitch, infomercial or positioning statement don’t exactly make for good conversations. Which is a shame, because last I checked, even a sales conversation is just that – a conversation.
Why the Best Marketing Tactics May Fail You
by: Kathy Hendershot | Published on: 11/30/06
Ever wonder why some marketing tactics work for some businesses but not others? Maybe you heard about a business that paints their company website's URL on the top of their delivery trucks and increased online sales by 25% in a single quarter. However, when you try the same tactic, your sales remain flat.
Effective Marketing on a Shoestring Budget
by: Matt Kelly | Published on: 1/18/07
Many business owners would give their left arm to have the same brand recognition as Oprah, Microsoft, McDonald's, Starbucks or Amazon.com. But you don't need the marketing budgets of these behemoths to promote your company and get your piece of the pie. A creative approach to self-promotion will put you face to face with your prospects and, properly executed, can help you become a well-known name.
Increase Conversion with Situational Selling
by: Diane Metz | Published on: 2/13/07
When you walk into a sporting goods store, does the salesperson immediately assume that you play hockey? Of course not. In fact, he'd probably never make a sale if he greeted every customer with 'Hi! We've got some great ice skates in just your size. Would you like to see a pair?' On the other hand, the one-size-fits-all sales pitch -- 'Hello, may I help you?' -- doesn't exactly entice shoppers to break out the old wallet either.
International Brand Naming And How Words Can Hurt You
by: Peter Bennett | Published on: 3/11/07
It was the famous publicist PJ Barnum who said in 1855 'I do not care what people say about me but get my name right'. In today's international marketplace, getting names right is vital. Marketers and brand managers are becoming more and more concerned that their newly created name will be inappropriate in their target markets.