Truth About Google Supplemental Results
- by Mikhail Tuknov
- Published on 11/13/06
- Article views: 431
So you have a slick, eye-catching web site with lots of fancy graphics and flash animation, congratulations! You excitedly type in your site's url in Google's search engine...and your site shows up in Google's supplemental results.
What's going on? What exactly are Google supplemental results and why would you not want your web site to appear in them? According to Google's FAQ page, supplemental results are part of Google's auxiliary index (main results are drawn from the main index) and pages, which appear on the supplemental listing, have 'fewer restrictions' than those that appear on the main results page. They further say that the inclusion of sites on the main or supplemental index is purely automated and does not affect page rank at all.
In truth however, pages that appear on the main index will almost always show up first in a search. Supplemental search results will only show up if there are very few or no results at all in the main index. Plenty of older web sites also tend to populate the supplemental results page. Needless to say the supplemental results page is not where you want your site to end up. Ironically several people have emailed Google asking that their sites be included in the supplemental index!
So how does a site end up in the supplemental results page? And more importantly how does one get out or even avoid inclusion in the first place?
Several factors may affect your inclusion in supplemental results but keep in mind it is best to avoid these factors at the outset, as it is easier to stay out of supplemental results than to get out.
One of the most crucial factors to consider is the text content of your web page; whether it is in the title tag, description tag or actual web page content.
In the title tag, take care that you don't use the same title for more than one page. Make sure that the title is actually related to the page contents and that is not very long or 'spammy'. Google will almost always send pages that it thinks spam-ridden to the supplemental index. Another common error in title tags is the use of too many or identical keywords. These considerations also apply to the description tags as well; take care that text here is not too long, repetitive, spammy or unrelated to the page's content. Another thing to watch out for in the description tag is the use of undecipherable language or using a different language than the contents'.
Just like in the title and description tags, using duplicate content text in several different pages will probably result in inclusion in the supplemental index. Web pages with little or no text content is another candidate for the supplemental index; image tags, prices and small descriptive text do not normally count as Google generally considers these as commercial page contents, destined for...you guessed it: the supplemental index. Long url's or url's with lots of dashes are also generally thought of as spam by Google which is the reason why many pages hosted by free sites end up in the supplemental index.
Aside from your web page's text content, another important factor is the actual structure of your website; an orphaned page (one that is not linked from your site or others) and pages with poor or no backlinks may be relegated to the supplemental index, along with pages that are nested several pages deep in your web site. Pages such as these are thought by Google to be of lesser importance than better-designed sites, so off to the supplemental index they go.
Okay, so you didn't take all these factors into consideration and now your beautiful web site is on the supplemental results page...what now?
The first thing you can do is to write some good content. A few lines of text won't be enough-make sure it is relevant to your subject and that potential visitors to your site will enjoy reading it. That goes for all the pages in your website, try not to have less than 50 words on any page on your site. And if you have any text content that you 'borrowed (copied)' from another site, now would be a good time to change them.
Rewrite your title and description tags to be as descriptive and relevant to your site as possible, but take care not to make them too long or contain repetitive keywords.
At this point you may also want to consider revising the linking structure of your web site; it is better to send all your back links to all the pages in your website rather than to just one page. Check to see that not too many of your pages are nested very deep within your website. You can probably get away with links three pages deep but two pages deep is much better. Don't forget to check for any orphaned web pages!
Sometimes in spite of your best efforts in correcting all those common problems, one or more of your web pages still stubbornly show up in the supplemental results page. You might consider making some new, more prominent links to these stubborn pages from your home page. In some cases more drastic measures may be necessary like a complete reworking of the link structure of your entire web site, or even publishing them on a new url.
These are only the more common factors to consider if you want to avoid being relegated to the supplemental index results. As you can see, rectifying these issues after you're website has already been placed in the supplemental index does not guarantee relocation to the main index; remember it is much easier to avoid being placed in the supplemental index than it is to be taken out. So do it right the first time and design your website accordingly, and hopefully you can enjoy the benefits of main index listing and the high result ranking that you wish for.
Mikhail Tuknov,
search engine marketing specialist is founder of Infatex (Search
Engine Marketing Company). With an extensive background in Internet
marketing, Mikhail Tuknov offers SEO, PPC, SEM services.
More Articles
-
-
-
» Latest articles
-
» Highest rated articles
- Top 10 SEO secrets
Today everyone wants to have better search engine result pages ranks. However only one can have the rank 1. Therefore you need to optimize constantly your websites and to have an edge over others you need to do something different and unique. Following are 10 rare tips/secrets which can help you get high search engine ranks.
- SEO For Beginners
Since the beginning of the understanding of Search Engine Optimization - SEO - there has been tons of different theories developed about how to do it 'right'. The truth is, however, that there is no one single method that is one hundred percent known to be better than the rest.
- SEO Merits of Interlinking
Many webmasters spend a lot of time optimizing their home page only. That's fine and is something you should definitely do, but you should also take some time to optimize all of your inner web pages as well.
- How can Your SEO Keywords make Money?
As you likely know by now, there is a big difference between effective, quality website content, and search engine optimized (SEO) website content that will obtain the highest ranks in search engines and directories such as Google, Yahoo!, and MSN.
- The Mysteries of SEO
SEO, or search engine optimization, is the most important element in building a successful website. Most people online have heard the term SEO and have some idea of what is involved yet it remains a mysterious process to many.
- Top 10 SEO secrets
Today everyone wants to have better search engine result pages ranks. However only one can have the rank 1. Therefore you need to optimize constantly your websites and to have an edge over others you need to do something different and unique. Following are 10 rare tips/secrets which can help you get high search engine ranks.
- Google Sitemaps: The New Features
The Google Sitemap program has brought a high level of assistance to web developers, web designers and business owners who want to optimize how their websites web pages are seen by the Google search engine.
- Search Engine Optimization Basics
SEO stands for Search Engine Optimization. Search Engine Optimization is an ongoing process of getting high placement in search engines at search phrases, relevant to the web content.
- As Search Engines Grow Smarter, Will You?
As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, king. It cuts across the grain of some notions we've held in the industry for some time, that there are shortcuts aplenty in the hunt for better search rankings.
- Use of Search Engine Optimization
For a website owner the only way to get potential customers is to have them visit your site and there are only three ways a customer can reach your site. By typing the web address, a link of another website and through search engines.
- How to Straighten Out Your Tax Affairs in 2010
Utter the word 'taxes' in front of people and you are sure hear a loud groan. Frankly, there are valid reasons behind this response: First of all, paying your taxes annually can be a financial burden, especially with the economic hard times which we are going through these days.
- Benefits of Yoga - Redefining Life, Meditation and Exercise
Yoga is a complete exercise for the mind, body and soul and it can give a person a change to know himself in a new light. Regular practice of Yoga has been known to reduce stress, increase concentration and also benefit one's overall health.
- The Best Floral Perfumes
Floral perfumes are considered the best perfumes all over the world. In fact the history of perfumes says that floral perfumes are the first perfume category of the world and thus popular also. Floral perfumes represent the essence of love and romance.
- Coffee Gift Baskets
Even a Coffee Bean or San Francisco Coffee outlet frequenter will not be able to master the art of appreciating true gourmet coffee unless they know the history and information about gourmet coffee.
- Rent a car in Israel
If you are already in Israel and wish to rent a car, then you can make a booking and tell the service to pick you up from wherever you are. The best part about car rental in Israel is that they are extremely flexible.
- How to Straighten Out Your Tax Affairs in 2010
Utter the word 'taxes' in front of people and you are sure hear a loud groan. Frankly, there are valid reasons behind this response: First of all, paying your taxes annually can be a financial burden, especially with the economic hard times which we are going through these days.
- Ecommerce Checkout - Make Them Register
The world of ecommerce is expanding daily as more and more retailers take their business to the web in the hopes of attracting a percentage of those ever finicky web shoppers. As the amount of businesses open up ecommerce shops online, the amount of web development companies is also growing, offering ecommerce solutions for even the smallest of budgets. It is important that web developers understand the dynamics of the checkout process when discussing the options with the client.
- A History of Vintage Automobiles - From 1916 to 1924
Before cars were around, people usually traveled distances using horse-drawn carriages. But as early as 1335 several bright minds have been trying to come up with a 'horseless carriage'.
- 3 Rules to Follow in Your Logo Design
When designing your own logo or getting it done by logo design professionals, ensure the following three basic rules and you will have a great and memorable corporate identity.
- Top 10 SEO secrets
Today everyone wants to have better search engine result pages ranks. However only one can have the rank 1. Therefore you need to optimize constantly your websites and to have an edge over others you need to do something different and unique. Following are 10 rare tips/secrets which can help you get high search engine ranks.
