The Importance of Good Web Site Design
- by Desmond Mantor
- Published on 6/5/06
- Article views: 671
It is, perhaps, the most frustrating experience to see people come to your site and leave before seeing what you have to offer. This is a common problem that demoralizes many website owners who spend countless hours designing their websites to realize their dreams. But, in your enthusiasm you often forget that the main aim of your website is to induce people to buy your products or services, not just visit your site. The reason why most ecommerce ventures fail is because of poor web designs. Here are some ideas you can use to create your website in such a manner that the visitors stay long enough to realize what they can gain from your company:
Consistency and simplicity is perhaps the most crucial quality of any good web design. The majority of people who land up at your site would no doubt be using a dial-up connection. If your page takes more than 15 seconds to load, most people will get frustrated and leave, perhaps to visit a competitor's site. Make sure you keep it simple: don't load the page with too many complicated graphics and large files. You can use a combination of smaller graphics and more text on your pages, so that the blending of visual elements and text is appealing to the eyes, yet does not negatively impact the load time. Give your visitors a pleasing experience but don't test their patience!
Your site also needs to have easy-to-use navigation tools
Every page in your website needs to have a link back to the homepage and that link should always be located in the same place on all pages. You do not want visitors getting lost or running into dead end pages. It is also a good idea to have links to all main sections of your site.
While this is definitely not as critical in the beginning, you want to be sure that you have enough bandwidth to accommodate the traffic on your site. The Internet is called the Information Superhighway and you don't want your site bogged down and slow because of insufficient bandwidth. You want to have a plan in place before you launch your website that can easily add bandwidth when the time is appropriate. Many web hosting services provide a sufficient amount of bandwidth for start-ups, but it is definitely a good idea to shop around for the best package.
Web design is the most crucial aspect of Internet marketing
Indeed, all your marketing efforts basically boil down to getting people to visit your site and see what you have to offer. If you cannot show your product in the best light and quickly, you will be seen as unprofessional and they will move on to your competition. So, it is important to take the time to plan and organize your website in order to succeed in your marketing efforts.
Desmond Mantor is the Marketing and Sales Manager for Have Traffic a business specializing in producing highly targeted website traffic for commercial websites.
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